Vivo : Holiday Season

A seasonal campaign celebrating gifting and shared experiences through thoughtfully crafted product imagery that reflected the warmth of the holiday season.

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Vivo : Holiday Season

Project Description

A seasonal campaign celebrating gifting and shared experiences through thoughtfully crafted product imagery that reflected the warmth of the holiday season.

Research

We explored seasonal gifting behaviour, festive décor trends and premium lifestyle references to create imagery that resonated with consumers during the holiday period.

Experiment

A range of gift-inspired compositions, decorative props, textured backdrops and lighting variations were tested to create visually engaging scenes centred around the product.

Refinement

The final imagery was refined through meticulous retouching, ensuring consistency in colour, lighting and product detailing while maintaining an inviting festive atmosphere.