Nike X Myntra Winter Campaign
Nike X Myntra Winter Campaign
A digital lifestyle campaign created for Nike and Myntra, showcasing contemporary apparel through fashion-forward imagery designed for e-commerce, social media and digital marketing. The campaign combined everyday styling with Nike’s performance-driven identity to create visuals that felt aspirational and accessible.
Nike X Myntra Winter Campaign
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© 2026
Nike X Myntra Winter Campaign
Project Description
A digital lifestyle campaign created for Nike and Myntra, showcasing contemporary apparel through fashion-forward imagery designed for e-commerce, social media and digital marketing. The campaign combined everyday styling with Nike’s performance-driven identity to create visuals that felt aspirational and accessible.
Research
We explored Myntra’s fashion audience, Nike’s seasonal collections and trends to understand how performance apparel could be positioned within a modern lifestyle context.
Experiment
Multiple wardrobe combinations, and movement-based compositions were explored to present each look naturally. Lighting and framing were carefully adapted to maintain a balance between fashion editorial aesthetics and commercial product visibility.
Refinement
Final imagery was colour graded to maintain accurate garment tones and fabric textures, while detailed retouching ensured consistency across every campaign asset for seamless integration across Myntra’s digital platforms.
