Nike X Myntra Masterclass
Nike X Myntra Masterclass
A fashion still photography campaign created for Nike × Myntra, showcasing the collection through clean, editorial-inspired imagery that balanced style, movement and product visibility for digital and e-commerce communication.
Nike X Myntra Masterclass
(Read More)
© 2026
Nike X Myntra Masterclass
Project Description
A fashion still photography campaign created for Nike × Myntra, showcasing the collection through clean, editorial-inspired imagery that balanced style, movement and product visibility for digital and e-commerce communication.
Research
We explored Nike’s visual identity, Myntra’s fashion aesthetic and current athleisure trends to develop a creative direction that felt contemporary while remaining true to the collection.
Experiment
Different styling combinations, poses, lighting setups and compositions were explored to showcase the apparel from multiple perspectives. Attention was given to garment fit, silhouette and natural movement to create expressive yet product-focused imagery.
Refinement
Final images were carefully colour corrected and retouched to preserve fabric texture, accurate colour reproduction and consistent tonal balance across the campaign, ensuring a polished visual identity throughout the collection.
