Nike X Myntra AirMax Day 2022
Nike X Myntra AirMax Day 2022
A fashion-led campaign celebrating Air Max Day through contemporary styling and expressive imagery that honoured one of Nike’s most iconic silhouettes.
Nike X Myntra AirMax Day 2022
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Nike X Myntra AirMax Day 2022
Project Description
A fashion-led campaign celebrating Air Max Day through contemporary styling and expressive imagery that honoured one of Nike’s most iconic silhouettes.
Research
We explored sneaker culture, fashion editorials and Nike’s Air Max legacy to develop a visual language that resonated with both sneaker enthusiasts and lifestyle consumers.
Experiment
Creative styling, bold compositions and movement-inspired poses were explored alongside clean lighting setups to showcase the footwear from multiple perspectives while retaining a strong fashion aesthetic.
Refinement
Final imagery was refined through careful colour correction, footwear detailing and consistency checks, delivering premium campaign assets across digital and e-commerce platforms.
