Nike X Lazada Super Brandday 25
Nike X Lazada Super Brandday 25
For Nike x Lazada Super Brand Day, we created a series of stills that brought a retro-inspired visual language to Nike footwear. Drawing from bold colours and nostalgic styling, each setup created a distinct world around the shoes while keeping the product front and centre.
Nike X Lazada Super Brandday 25
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Nike X Lazada Super Brandday 25
Project Description
For Nike x Lazada Super Brand Day, we created a series of stills that brought a retro-inspired visual language to Nike footwear. Drawing from bold colours and nostalgic styling, each setup created a distinct world around the shoes while keeping the product front and centre.
Research
We explored retro visual references across fashion, interiors and product photography, looking at how colour, textures, furniture and everyday objects could create a nostalgic yet contemporary feel. The focus was on finding references that felt authentic to the era without making the imagery feel dated.
Experiment
We experimented with different colour palettes, vintage-inspired settings, props and compositions to build individual setups for each shoe. From bold, contrasting backgrounds to softer, lived-in spaces, we tested how different combinations could give each product its own personality.
Refinement
We refined the setups by balancing the retro elements with the needs of a product-focused campaign. Props, colours and compositions were carefully edited so the nostalgic aesthetic enhanced the footwear rather than overpowering it, resulting in a cohesive series with a distinct retro character.
