Nike X Lazada Super Brandday 24

For Nike x Lazada Super Brand Day, we created a series of studio-led stills featuring models across different sports and movements. From running and basketball to training, the images focused on capturing the versatility of Nike’s apparel and footwear through simple, energetic compositions.

(Read More)

Nike X Lazada Super Brandday 24

Project Description

Research

We looked at Nike’s approach to sports and lifestyle imagery, studying movement, athlete poses and the relationship between the product and the body in motion. The research also explored how a consistent studio environment could still create variety across different sports and subjects.

Experiment

We experimented with different poses, gestures, sporting actions and framing to find moments that felt natural rather than overly posed. Different athletes, sports equipment and levels of movement were tested to give each image its own character while maintaining a consistent visual language across the series.

Refinement

We refined the final frames around strong silhouettes, clean compositions and moments that clearly showcased the apparel and footwear. The styling, poses and framing were kept cohesive across the series, while the individual sporting actions added enough variation to keep the set dynamic.