Nike X Flipkart React Renew

A product campaign introducing the Nike React Renew collection through performance-driven imagery designed for digital commerce and brand storytelling.

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Nike X Flipkart React Renew

Project Description

A product campaign introducing the Nike React Renew collection through performance-driven imagery designed for digital commerce and brand storytelling.

Research

We studied the footwear’s performance features, Nike’s visual language and Flipkart’s digital retail ecosystem to develop imagery that balanced technical product communication with aspirational appeal.

Experiment

Different compositions, styling directions, movement-inspired framing were explored to highlight cushioning, construction and overall product design.

Refinement

The final imagery was refined through detailed colour correction, product retouching and consistency checks to ensure accurate representation across all digital touchpoints.