Nike Winter Campaign 2019
Nike Winter Campaign 2019
A seasonal campaign introducing Nike’s winter apparel through premium lifestyle imagery that balanced warmth, functionality and contemporary fashion.
Nike Winter Campaign 2019
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Nike Winter Campaign 2019
Project Description
A seasonal campaign introducing Nike’s winter apparel through premium lifestyle imagery that balanced warmth, functionality and contemporary fashion.
Research
We explored winter styling trends, seasonal colour palettes and Nike’s global visual language to create imagery that reflected both performance and everyday versatility.
Experiment
Different layering techniques, and wardrobe combinations were tested to showcase the collection naturally. Lighting was carefully controlled to retain warmth while emphasising product textures.
Refinement
Post-production focused on maintaining accurate fabric colours, enhancing depth and ensuring consistency across all campaign imagery for digital and retail use.
