Nike Regional 365

For Nike 365 Days, we created a series of lifestyle and sports stills centred around movement, community and everyday activity. Across training sessions, warm-ups and candid group moments, the images captured Nike as part of an active lifestyle rather than just a workout.

Nike Regional 365

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Nike Regional 365

Project Description

Research

We explored the visual language of community-led sports and lifestyle campaigns, focusing on how groups naturally interact around movement. The research looked at candid gestures, shared energy and moments of connection that could make the imagery feel relatable rather than overly staged.

Experiment

We experimented with a mix of individual and group frames, combining active moments with quieter interactions. Different formations, perspectives and levels of movement were explored to capture the energy of people training and spending time together.

Refinement

We refined the series around moments that felt natural, energetic and connected. The final images balanced action with personality, using group compositions and candid interactions to create a sense of community while keeping the Nike presence integrated into the overall visual story.