Nike Airmax
Nike Airmax
For Nike Air Max, we created a studio-led series featuring influencers styled around the collection. The imagery brought together different personalities, outfits and poses to show how the sneakers could move naturally between fashion and everyday expression.
Nike Airmax
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Nike Airmax
Project Description
For Nike Air Max, we created a studio-led series featuring influencers styled around the collection. The imagery brought together different personalities, outfits and poses to show how the sneakers could move naturally between fashion and everyday expression.
Research
We looked at contemporary fashion editorials and influencer-led imagery to understand how footwear could be integrated into individual styles. The focus was on finding a visual language that felt clean and fashion-forward while giving each personality room to come through.
Experiment
We experimented with different poses, styling combinations, body language and framing to give each influencer a distinct visual identity. Rather than relying on traditional product-focused poses, we explored more relaxed and expressive moments that allowed the Air Max to sit naturally within the overall look.
Refinement
We refined the final frames around strong poses, clean silhouettes and compositions that kept the footwear visible without making the images feel overly commercial. The consistency of the studio setup tied the series together, while the varied styling and personalities kept each frame individual.
