My11Circle 2020
My11Circle 2020
A campaign featuring former Indian cricket captain Sourav Ganguly, created to strengthen My11Circle’s brand presence through clean, portrait-led imagery that conveyed trust, confidence and credibility across digital communication.
My11Circle 2020
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My11Circle 2020
Project Description
A campaign featuring former Indian cricket captain Sourav Ganguly, created to strengthen My11Circle’s brand presence through clean, portrait-led imagery that conveyed trust, confidence and credibility across digital communication.
Research
We studied the campaign brief, My11Circle’s brand identity and Sourav Ganguly’s enduring association with Indian cricket to develop a visual direction that balanced approachability with authority.
Experiment
Studio lighting, portrait compositions and posing were carefully explored to create imagery that felt confident, authentic and aligned with the campaign’s communication. Attention was given to framing and expressions that reinforced the brand’s message without unnecessary visual distractions.
Refinement
Final images were refined through colour correction, skin retouching and tonal balancing to maintain a polished, natural finish while ensuring consistency across all campaign assets.
