MPL BCCI Kit
MPL BCCI Kit
A sportswear campaign showcasing the official BCCI merchandise through dynamic product and lifestyle photography that celebrated the passion of Indian cricket.
MPL BCCI Kit
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© 2026
MPL BCCI Kit
Project Description
A sportswear campaign showcasing the official BCCI merchandise through dynamic product and lifestyle photography that celebrated the passion of Indian cricket.
Research
We studied the visual identity of Indian cricket, fan culture and sports retail communication to develop imagery that conveyed authenticity, performance and national pride.
Experiment
Athletic styling and movement-led compositions were explored to communicate energy while maintaining a strong focus on the apparel.
Refinement
Final imagery was refined to preserve fabric textures, colour accuracy and branding details, ensuring consistency across retail, digital and promotional platforms.