Kingfisher IPL 2020
Kingfisher IPL 2020
A campaign celebrating the excitement of the IPL season through bold, energetic visuals that reflected the passion and camaraderie surrounding India’s biggest sporting event.
Kingfisher IPL 2020
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Kingfisher IPL 2020
Project Description
A campaign celebrating the excitement of the IPL season through bold, energetic visuals that reflected the passion and camaraderie surrounding India’s biggest sporting event.
Research
We studied cricket culture, fan engagement and Kingfisher’s youthful brand personality to develop imagery that felt vibrant, social and full of energy.
Experiment
Bright colour palettes, celebratory props and expressive compositions were explored to recreate the atmosphere of match-day experiences while maintaining strong product integration.
Refinement
Every image was refined to achieve consistent colour, clean compositions and impactful visual storytelling suitable for multi-platform campaign deployment.
