AirMax X Myntra
AirMax X Myntra
A digital-first campaign celebrating Nike’s iconic Air Max silhouette through contemporary product photography that blended fashion, culture and lifestyle. The imagery was created to elevate the product while remaining optimised for e-commerce and digital storytelling.
AirMax X Myntra
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© 2026
AirMax X Myntra
Project Description
A digital-first campaign celebrating Nike’s iconic Air Max silhouette through contemporary product photography that blended fashion, culture and lifestyle. The imagery was created to elevate the product while remaining optimised for e-commerce and digital storytelling.
Research
We explored the cultural legacy of Air Max, evolving sneaker trends and Myntra’s fashionfocused audience to develop a visual language that felt bold, contemporary and aspirational while remaining commercially effective.
Experiment
Multiple styling directions, minimal set designs and compositions were explored to place complete emphasis on the product. Colour relationships, textures and negative space were carefully considered to allow the footwear to command attention within every frame.
Refinement
Every asset was refined through detailed product retouching, colour calibration and consistency checks, ensuring accurate material representation and a cohesive visual identity across digital platforms.
