Xtreme 160R 4V | Ad | Every Dragster's Dream |
Xtreme 160R 4V | Ad | Every Dragster's Dream |
The Hero Xtreme 160R digital commercial was created to showcase the motorcycle’s performance and character through a visually engaging, brand-led narrative.
Xtreme 160R 4V | Ad | Every Dragster's Dream |
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Xtreme 160R 4V | Ad | Every Dragster's Dream |
Project Description
The Hero Xtreme 160R digital commercial was created to showcase the motorcycle’s performance and character through a visually engaging, brand-led narrative.
Research
We explored the motorcycle’s personality and Hero’s brand language to understand how performance could be expressed through story rather than specification.
Experiment
Visual pacing, riding sequences and cinematic compositions were explored to build a narrative that felt energetic and engaging.
Refinement
Every frame was shaped to reinforce the bike’s character while maintaining a cohesive brand-led visual identity.