Nike x Myntra
Nike x Myntra
The Nike x Myntra Air Force 1 Campaign was a digital fashion campaign celebrating the iconic Air Force 1 silhouette through creator-led styling and contemporary visual storytelling.
Nike x Myntra
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© 2026
Nike x Myntra
Project Description
The Nike x Myntra Air Force 1 Campaign was a digital fashion campaign celebrating the iconic Air Force 1 silhouette through creator-led styling and contemporary visual storytelling.
Research
We explored contemporary fashion culture, creator trends and the legacy of the Air Force 1 to establish the creative direction.
Experiment
Different styling approaches, camera movements and creator performances were tested to capture individuality.
Refinement
The strongest visual moments were refined into a campaign that felt authentic, fashionable and culturally relevant.
