Nike x Myntra Masterclass
Nike x Myntra Masterclass
A digital-first content series celebrating the balance of movement, mindfulness and style through yoga. Created for Myntra, the films showcased Nike apparel in a way that felt authentic, fluid and inspiring, bringing together purposeful storytelling and contemporary visuals.
Nike x Myntra Masterclass
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© 2026
Nike x Myntra Masterclass
Project Description
A digital-first content series celebrating the balance of movement, mindfulness and style through yoga. Created for Myntra, the films showcased Nike apparel in a way that felt authentic, fluid and inspiring, bringing together purposeful storytelling and contemporary visuals.
Research
We observed authentic yoga practice and teaching styles to ensure the content felt natural and approachable.
Experiment
Different filming techniques and pacing were explored to complement the rhythm of movement rather than interrupt it.
Refinement
Every sequence was crafted to create a calming viewing experience while showcasing the product organically.
