Nike x Lazada
Nike x Lazada
The Nike x Lazada project involved creating digital content to showcase Nike products through engaging visuals tailored for Lazada’s online audience. The content focused on highlighting product features while maintaining Nike’s distinctive visual identity.
Nike x Lazada
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Nike x Lazada
Project Description
The Nike x Lazada project involved creating digital content to showcase Nike products through engaging visuals tailored for Lazada’s online audience. The content focused on highlighting product features while maintaining Nike’s distinctive visual identity.
Research
Understanding digital shopping behaviour helped shape a visual language designed for quick engagement and product discovery.
Experiment
We explored compositions, styling and movement that showcased performance while remaining visually dynamic.
Refinement
Every frame was aligned with Nike’s identity while optimising clarity for digital-first audiences.
