Nike x Myntra | Air Max Day 2022
Nike x Myntra | Air Max Day 2022
A digital-first content campaign created to celebrate Air Max Day 2022. Through dynamic visuals and social-first storytelling, the films captured the culture, style and energy of the iconic Air Max silhouette, creating engaging content for Myntra’s digital platforms.
Nike x Myntra | Air Max Day 2022
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© 2026
Nike x Myntra | Air Max Day 2022
Project Description
A digital-first content campaign created to celebrate Air Max Day 2022. Through dynamic visuals and social-first storytelling, the films captured the culture, style and energy of the iconic Air Max silhouette, creating engaging content for Myntra’s digital platforms.
Research
We immersed ourselves in Air Max culture, exploring the intersection of style, community and self-expression that defines the celebration.
Experiment
Social-first storytelling, creator-led content and dynamic visuals were explored to capture the energy of Air Max Day.
Refinement
The final films brought together culture, movement and product into engaging digital-first narratives.
