Nike Air Max Launch
Nike Air Max Launch
The Nike Air Max Launch campaign comprised a series of digital influencer-led content pieces designed to build excitement around the launch while showcasing the product through authentic and engaging storytelling.
Nike Air Max Launch
(Read More)
© 2026
Nike Air Max Launch
Project Description
The Nike Air Max Launch campaign comprised a series of digital influencer-led content pieces designed to build excitement around the launch while showcasing the product through authentic and engaging storytelling.
Research
We explored sneaker culture and launch-day anticipation to understand what makes the Air Max reveal feel exciting and culturally relevant.
Experiment
Influencer-led storytelling and digital-first content were explored to build excitement through authentic moments rather than traditional advertising.
Refinement
Every film was crafted to create excitement while celebrating the product through engaging visual storytelling.
