Jeep x GQ

Set against striking natural landscapes, this campaign placed Jeep in a variety of environments to reflect its versatility and adventurous spirit.

Jeep x GQ

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Project Description

Set against striking natural landscapes, this campaign placed Jeep in a variety of environments to reflect its versatility and adventurous spirit.

Research

Locations were selected to reflect the adventurous spirit shared by both the vehicle and the publication.

Experiment

Natural landscapes, camera movement and scale were explored to amplify the feeling of exploration.

Refinement

Every shot was carefully crafted to deliver a cinematic and aspirational brand film.