Hero Xtreme 160R 4V | Design Training Film
Hero Xtreme 160R 4V | Design Training Film
A training film created for the Hero Xtreme 160R 4V, featuring Hero’s design team as they walked through the motorcycle’s design philosophy, engineering decisions and key product innovations. Shot inside Hero’s design lab, the film translated technical expertise into engaging visual storytelling.
Hero Xtreme 160R 4V | Design Training Film
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Hero Xtreme 160R 4V | Design Training Film
Project Description
A training film created for the Hero Xtreme 160R 4V, featuring Hero’s design team as they walked through the motorcycle’s design philosophy, engineering decisions and key product innovations. Shot inside Hero’s design lab, the film translated technical expertise into engaging visual storytelling.
Research
We worked closely with the design team to understand the motorcycle’s development process, design intent and technical features. This helped us structure the film in a way that communicated complex information with clarity while retaining the authenticity of the designers’ perspectives.
Experiment
The design studio was used as a visual extension of the story, with lighting, compositions and camera movement. Interviews were interwoven with product details to create a natural and engaging narrative.
Refinement
The final film was refined through a clean approach, balancing technical explanations with cinematic visuals. Colour grading, graphics and pacing were carefully considered to create an informative film that remained visually engaging throughout.